Survive the Ride (STR) is a community education campaign focusing on assisting motorbike riders to take responsibility for their own safety, regardless of who causes the crash. Since its inception in 2002, STR challenges riders to consider the gear they wear, their crash avoidance thinking skills and their riding behaviour. Our primary target consists of nearly 7,500 registered motorbikes and over 15,000 licensed riders in seven Local Government Areas in Sydney’s Western Suburbs. To attract the attention of riders 26,000 STR brochures were distributed, $5,000 worth of motorbike leathers, rider training and motorbike servicing was given away and riders were able to support The Children’s Hospital at Westmead. The success of STR depended largely on community support, partnership with State Government and sponsorship from private enterprise. Seven Local Councils, three Government agencies, a range of local businesses and motorbike clubs were involved. STR in 2005 attracted over $20,000 in sponsorship and support from 18 companies. 2005 is in the third year of a long term campaign to improve motorbike rider safety. (a) For the covering entry of this conference, please see ITRD abstract no. E214057. Printed volume contains peer-reviewed papers. CD-ROM contains submitted papers.
Abstract