Abstract
The selection of method for the valuation of road safety measures is discussed. The human capital and willingness-to-pay (WTP) approaches are outlined. Adjustments to the WTP approach include compensating for age and income. Practical guides to methodology are required. A convergence in values of 1.1-1.3 million euros for a life saved is emerging across European countries, and across modes of transport. Tolerance of low safety levels for public transport is lower than for private transport. It is suggested that all measures for which the cost benefit ratio exceeds one should be adopted. Points to consider when implementing a road safety programme are outlined.