The rural road safety demonstration project showcases work done by four county councils in response to an invitation to apply for specific funding support from the Department for Transport and to show the impacts of measures to improve rural road safety. The project complements other more urban road safety demonstration projects, including in Gloucester and Birmingham. The rate of reduction of fatalities (and to a lesser extent serious injuries) on rural roads was lower than the national average, making a compelling case for embarking on this work in 2007. The four county councils — Devon, Lincolnshire, Norfolk and Northamptonshire — were identified as beacon councils for road safety in 2006 and these projects were implemented between 2008 and early 2010. This reports aims to present the overall findings and specific information relating to interventions delivered by the four Local Authorities (LAs) in an accessible format. To assist in that, a table showing the different interventions carried out by each authority is at the end of this summary. (Author/publisher) This publication and its appendices may be accessed by Internet users at http://www.dft.gov.uk/pgr/roadsafety/dpp/rural/ruralroadsafetyreport/
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