Targeting novice drivers : a review of Victoria's key messages and delivery channels.

Author(s)
Collins, S. Elliott, C. Elliot, B. & Cockfield, S.
Year
Abstract

To support young driver safety and preparation for licensing, an ever increasing amount of information has been developed for learner and probationary drivers. A recent review of these communications has revealed that much of the information was not being read, even when it had been specifically developed to help prepare for licensing. The review, conducted by communications psychologist, Barry Elliott involved: documenting Victorian developed resources and programs targeting young driver safety and the key messages emanating from each; identifying gaps and overlaps in key messages and resources; and making recommendations for the updating, deletion or development of new resources. The review identified, among other things, that there was no shortage of information provided to young drivers and their parents, but that much of it was not delivered in the most effective and/or timely manner. Based on the review, a continuum was developed that identifies the most appropriate information and key messages for each target audience and the most appropriate stage for delivery. (a) For the covering entry of this conference, please see ITRD abstract no. E218699.

Request publication

9 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 50804 (In: C 50708 [electronic version only] /83 / ITRD E218723)
Source

In: Road safety 2009 : [proceedings of the] Australasian Road Safety Research Policing Education Conference, Sydney, New South Wales, Australia, 10-12 November 2009, Pp.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.