This paper considers the need to encourage more use of taxis (including private hire vehicles) in the UK, presents some evidence that this need is not being met, and includes some results of the author's recent surveys on attitudes to taxis. Reasons for encouraging taxi travel include: (1) reduced car ownership and use; (2) more efficient provision of `social' transport; (3) supporting and complementing other public transport modes; (4) promoting tourism; and (5) social equity. Possible reasons why more people do not use taxis include: (1) lack of demand; (2) high perceived costs; (3) social unease and embarrassment; (4) taxi design and quality; (5) lack of public sector support; and (6) lack of generic marketing by the taxi trade. Some possible solutions to these problems are discussed under the following headings: (1) legislative reform; (2) training; (3) financial support; (4) integrating taxi provision into the public transport network; and (5) greater cooperation within the taxi trade. If the private car is not to be a `universal' solution, a complete rethink is needed about the role of the taxi system in the transport system and in society.
Abstract