The purpose of this paper is to show that consumer research on telematics confirms the relationship between valued telematics services (wireless Internet and location-based services) and motor clubs' core services, primarily roadside assistance-related and travel counseling. The telematics consumer value proposition is based on the three key benefits of safety, security, and information. Consumer satisfaction is key to adoption and churn rates in telematics, and not withstanding the associated benefits of telematics deployment to automakers and wireless providers, a successful business model must address each of these consumer-related factors. These key words apply throughout the entire telematics service delivery chain. A telematics service provider's technology, content, and service capability must synergize to address these key words to drive usage and subscriber satisfaction.
Abstract