The purpose of this report is to quantify tourists’ attitudes, knowledge and experience of driving in the Otago and Southland regions of New Zealand. The research aims to provide the Land Transport Safety Authority with an in-depth understanding of tourist knowledge and perceptions of driving in New Zealand both before and after their driving experience. In summary the main aims of the research are to provide the Land Transport Safety Authority with: * An understanding with respect to country of origin, tourist knowledge and perceptions of driving in New Zealand both before and after their tourism experience; * A comprehensive summary on tourists’ knowledge of New Zealand road rules and New Zealand police enforcement practices; * An understanding of tourists’ patterns of driving, attitudes towards driving and familiarity with road layout; * Key strategic information on the quality and sources of driving information used with respect to country of origin, and; * A better understanding of the appropriate communication channels to target for the delivery of appropriate and accurate driving information – prior to arrival and on arrival in New Zealand. In order to achieve this field research was undertaken in key tourism locations throughout Otago and Southland. An intercept questionnaire was designed and developed and one-on-one intercept interviews were conducted with tourists at the key tourism locations. The questionnaire assessed tourists’ familiarity with New Zealand road rules, road layout and road signage, alongside determining tourists intended travel itinerary and the level of their information search. The main findings from the research are synthesised in this report. (Author/publisher)
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