Abstract
Road safety is a challenge for everyone involved in using, designing and managing the road transport system - not just people involved in crashes. Some changes can be made immediately but others may take many years to achieve. Crashes may still happen on the road as people using the road transport system make mistakes or poor choices. However, safe choices should be the easiest ones to make and mistakes should not result in death or serious injury. This strategy sets the direction for reducing serious casualties during the decade by at least 30% — to less than 80 fatalities and less than 800 serious injuries per year by 2020. This is the minimum improvement, and we will strive to do better. (Author/publisher)