Due to unfamiliarity, international tourists may have higher potential to be involved in traffic related incidents while driving in foreign countries. The study described in this paper evaluated the traffic control device comprehension by international and domestic drivers in the United States, identified other transportation related concerns, and suggested countermeasure ideas useful in addressing transportation and highway safety needs of international tourists. These objectives were achieved by conducting focus group surveys at the departing areas of two international airports in Florida which is a popular destination among international tourists. Through the data analyses, it was found that more international drivers lack understanding of traffic signs, markings, and traffic signal indications than domestic persons. Based on the identified problem areas, highway safety related countermeasure ideas were suggested for addressing transportation needs of international drivers. (Author/publisher).
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