Traffic sign meaning : designer intent versus user perception.

Author(s)
Thieman, A.A. & Avant, L.L.
Year
Abstract

Subjects were presented traffic signs designed to communicate STOP, LEFT, RIGHT, and SLOW DOWN messages and asked to use their own criteria for grouping signs into groups that belong together. Probabilities of grouping according to the four intended meanings averaged 0.45, but probabilities of grouping as MERGE, KEEP, STOP, SLOW DOWN, and DO NOT ENTER averaged 0.67. These results indicate that the designer-intended priority message is comprehended by translations of the presented sign information through secondary mental operations.

Request publication

8 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 1261 (In: C 1244 [electronic version only]) /83 / IRRD 859001
Source

In: Vision in vehicles IV : proceedings of the Fourth International Conference on Vision in Vehicles, University of Leiden, the Netherlands, 27-29 August 1991, p. 161-168, 10 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.