Transit website design enhancement : user cognitive structure applications.

Author(s)
Ruchman, J. Bittner, A. & Zuschlag, M.
Year
Abstract

Transit website design is critical to both its acceptance and use. This report describes the results of a process recently used to characterize user cognitive expectations for 50 information elements of transit system websites. This cognitive structure approach basically involved: (1) collection of user card sort data, (2) data summarization and structural analysis, and (3) application directed interpretation. Analyses supported a common 10-component structure that could be readily translated into the design of a transit website. Findings both (a) supported a requirement for a home page with navigational links to specific major areas of the website; and (b) delineated constituents of these major areas. Results of our transit user study consequently served to outline unique opportunities for website enhancement.

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Publication

Library number
C 31722 (In: C 31321 CD-ROM) /70 / ITRD E826483
Source

In: ITS - enriching our lives : proceedings of the 9th World Congress on Intelligent Transportation Systems ITS, Chicago, Illinois, October 14-17, 2002, 9 p.

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