TRANSPORT DIRECT - THIRD PARTY SERVICES.

Author(s)
Jackson, M.
Year
Abstract

Transport Direct is Britain's online journey planning service, covering travel by car and public transport. A key objective for Transport Direct, in its first two years of operation, was to increase the number of people using the service. This paper tells how usage was increased by developing services that could be embedded in external organisations' web sites and by forging relationships with third parties. Transport Direct's work with third parties also represents a strategic step towards positioning transport information alongside destination and travel information (the reasons for travelling) rather than simply creating a standalone, transport mode-focused information source. For the covering abstract see ITRD E134653.

Request publication

2 + 3 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 41242 (In: C 40997 CD-ROM) /72 / ITRD E135160
Source

In: Proceedings of the 13th World Congress and Exhibition on Intelligent Transport Systems (ITS) and Services, London, United Kingdom, 8-12 October 2006, 9 p.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.