This paper traces the changes in lifestyle brought about by changing demographic structure in Europe. The last two decades have seen unprecedented growth in travel distance, increases in affluence and the move to the post industrial society. Much of this growth has resulted from the motorisation revolution and it is argued that patterns and habits created in the 1980s are likely to continue into the 21st century. With the aging population, this new mobility will expand and the newly retired population will form a major new travel market. Their travel patterns will be car oriented, involving decline in the demand for public transport from the group which has in the past been the major user of public transport. Public transport operators must respond now to these changes through the provision and promotion of new quality services which would have priority in urban areas. Positive action is required to counter the motorisation effect and prevent total gridlock in Europe.
Abstract