Travel behaviour : resource paper on product attributes.

Author(s)
Sherrett, A. & Wallace, J.P.
Year
Abstract

A methodology for estimating the relative importance of product attributes is outlined and illustrated. Product-attribute descriptions are developed in terms of attribute-satisfaction ratings obtained by a particular type of semantic differential. The use of such ratings required the development of a family of demand relations specified in terms of attribute-satisfaction ratings. Attribute importance was determined to be proportional to the maximum utility obtainable from any level of the attribute.

Request publication

2 + 14 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 8945 (In: B 4234 S) /10/72/ IRRD 213607
Source

In: [Papers] presented at the Conference on Urban Travel Demand Forecasting, Williamsburg, December 1972, HRB Special Report No. SR 143, p. 146-174, 1 fig., 6 graph., 8 tab., 31 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.