This paper provides an example of how travel demand management (TDM) could be applied in Australia with particular reference to university campuses. After considering the different characteristics of Australian university campuses in general, three Melbourne campuses were chosen as representative case studies. These consisted of an inner city campus (University of Melbourne), an inner suburban campus (Swinburne University) and an outer suburban campus (Monash University). Structured interviews were carried out with student and staff representatives involved with transport on campus. The interviews revealed a lack of consideration given to transport as an issue (as opposed to parking) at the three campuses. A subsequent survey was conducted of university administration representatives from campuses around Australia. That larger survey confirmed that Australian university campuses do not have any defined policies or decision making processes focused on campus transport issues. A model campus TDM program is developed based on the review of the available literature and the information on university travel characteristics collected from the three detailed case studies. Although the program is simple, it provides a basis on which individual campuses can establish a TDM program and then develop it further to complement their specific conditions. (A)
Abstract