In an environment of competing demands on the transport dollar, TravelSmartTM is offering an innovative, low cost solution to reduce traffic which also delivers a wide range of benefits beyond the transport sector. TravelSmartTM addresses the serious issue of unsustainable car use which comes with rapidly growing car ownership, by encouraging sustainable transport choices -walking, cycling, car pooling and public transport. Community-wide household-based initiatives have achieved up to 21 per cent mode shift away from single-occupancy car use. TravelSmartTM behaviour delivers a wide range benefits such as reduced traffic congestion and pollution; improved physical activity levels and safety; more social and liveable communities; cost savings to consumers and businesses; savings to government in fuel subsidies, and road maintenance. While benefits are many, the main objectives of TravelSmartTM programs are to reduce vehicle kilometres travelled and reduce CO2 emissions. (a) For the covering entry of this conference, please see ITRD abstract no. E212956.
Abstract