In 2003, the Victorian TravelSmart program piloted a travel behaviour change program at Monash University. Of the 494 first year students participating in this study: (a) 69 per cent increased their use of public transport, (b) 33 per cent used their cars less than anticipated and (c ) 16 per cent increased their cycling. The roll out has proceeded at two suburban university campuses in Melbourne, namely Monash and La Trobe. First year students are considered to be more open to alternative suggestions. The degree of travel behaviour change amongst the participating student population is measured in an after survey and compared against three benchmarks: (1) participating students’ stated preferences in the enrolment survey, (2) the travel behaviour of a cohort of new students who did not receive any information under the TravelSMART program, and (3) the travel behaviour of the wider student population. The paper discusses the challenges of engaging with universities and how TravelSmart has attempted to persuade university administrations to value and own the program. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E211825.
Abstract