Abstract
There are two main methods for pre-testing publicity material, namely the AdKom-method and the CD (Creative Development). The CD method is in fact a derived AdKom method. Both methods are described.
Twee methoden voor het pre-testen van reklamemateriaal op communicatieve waarde. AdKom-methode : CD-methode.
Year
Publication
Library number
B 12783 fo /01/
Source
Schiedam, Instituut voor Psychologisch Marktonderzoek IPM, 1975, 4 p.
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