A university- based incentive program to increase safety belt use: Toward cost- effective institutionalization.

Author(s)
Rudd, J.R. & Geller, E.S.
Year
Abstract

A cost- effective incentive program to increase safety belt use was implemented by the campus police of a large university. For each of the 3 week intervention periods during three consecutive academic quarters, the 22 campus police officers recorded the license plate numbers of vehicles with drivers wearing a shoulder belt. From these winners, 10 raffle winners were drawn who received gifts. Faculty and staff increased their belt usage markedly as a result of these "seatbelt- sweepstakes", whereas students increased their belt use only slightly.

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Publication

Library number
B 29896 fo /83.2 /91 /
Source

From: Journal of Applied Behavior Analysis, 18 (1985) No. 2, p. 215- 226, 21 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.