Abstract
On the assumption that the quickest most economical method of reducing road deaths and injuries is to improve design, a detailed account is given of vehicle design deficiencies which cause accidents or make their results more serious. It is suggested that little has been done to improve vehicle safety design because it is assumed that no commercial profit can be made from accident prevention. Examples are quoted of actions and attitudes which have prevented or deterred advances in safety design. Other subjects examined include traffic safety organizations, driver vision requirements and the problem of pollution.