With the object of examining the reasons for the low usage of seat belts in the usa, the report discusses a campaign based on giving incentives for belt wearing. The campaign, carried out in north carolina, was entitled `seat belts pay off' involved stopping vehicles at random and giving belted occupants a cash prize. The rationale was that cash incentives, in combination with extensive public education, would more effectively induce belt wearing than education efforts alone. Thus, the project aims were to increase public awareness of seat belts as an issue, and also to increase wearing rates in accidents and in the population at risk generally. Details of the campaign are discussed which included the following phases: pre-campaign activities; educational phase; incentive phase; and, follow-up phase.
Abstract