Using Rewards to Improve the Adoption Rates of Intelligent Speed Adaptation (ISA) Technology.

Author(s)
Guard, J. Marples, D. Williams, N. Mosqueira-Rey, E. & Kennes, B.
Year
Abstract

Intelligent Speed Adaptation (ISA) technology has been around for over 20years and large trials of several thousand participants have taken place,but the adoption and growth in the availability of products and use of ISA remains low. Can reward based incentive schemes increase the levels of adoption and change driver behavior? This paper presents some findings and results from work ongoing by the authors in a collaboration project calledGalileo Speed Warning, partially funded under a 7th Framework program.

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Publication

Library number
C 47226 (In: C 46669 CD-ROM) /91 /73 / ITRD E852971
Source

In: ITS in daily life : proceedings of the 16th World Congress on Intelligent Transport Systems (ITS), Stockholm, Sweden, September 21-25, 2009, 9 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.