Ride to Work Day is an annual Bicycle Victoria event which actively promotes riding to and from work. The event attracts thousands of participants with many riding to work for the first time as part of the event. This suggests that the event has a potentially valuable role to play in stimulating travel behaviour change. This paper reports results from a travel survey administered to participants in the Ride to Work Day 2002 event. A response rate of 32 per cent was achieved with 12 per cent of respondents never having ridden to work prior to the event and 15 per cent riding only once or twice per month. One in five of those who had never ridden to work prior to the event reported riding to work two months after the event. This highlights the potential of events like this to promote travel behaviour change. Focus group discussions have been used to test reactions to a range of potential interventions that will be tested as part of the 2003 Ride to Work Day event. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E210413.
Abstract