Using the six principles of persuasion to promote travel behaviour change : findings of a TravelSmart pilot test.

Author(s)
Seethaler, R. & Rose, G.
Year
Abstract

Social psychology offers a series of six specific persuasion techniques that, based on deeply seated human needs, seem to be equally suitable for private sector marketing as for community based social marketing strategies, and which are able to reach beyond the mere raising of awareness and knowledge. Set in the context of travel behaviour change, the principal objective of this research project is to explore in which way these persuasion principles can be translated into practical communication and social marketing strategies in order to increase the personal involvement of a target population in a TravelSmart campaign. (a) For the covering entry of this conference, please see ITRD abstract no. E213716.

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Publication

Library number
C 36684 (In: C 36645 CD-ROM) /72 / ITRD E213797
Source

In: ATRF05 : conference proceedings 28th Australasian Transport Research Forum, Sydney, Australia, 28-30 September 2005, 18 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.