Abstract
The ventura freeway improvement project vanpool support program (vsp) discount strategy is examined. This program was used to introduce ventura freeway corridor commuters to vanpooling. Results from the project indicate that changes in travel behavior were price sensitive in that 673 commuters were willing to make the trade-off between lower fares and the value placed on privacy and convenience in order to sample vanpooling. This paper appears in transportation research record no. 1321, Rideshare programs: evaluation of effectiveness, trip reduction programs, demand management, and commuter attitudes 1991.