Abstract
When a new town or suburb is being developed traffic safety too often is only addressed when the location has already been selected, the development plan has been drawn, and the main traffic structure has been designed. Then the level of traffic safety in that town or suburb has been determined already for a large part. When traffic safety had been taken into account in an earlier phase, the gains can be large. To reach such a situation the knowledge has to be available, but moreover much energy will have to be applied towards the right means and ways of communication, A dialogue between `traffic safety' and `town planning' will have to be realised. Finally, a number of specific demands from the traffic safety field are formulated. (A)