Verkeersveiligheidsvoorlichting.

Author(s)
Rooijers, T.
Year
Abstract

Road safety publicity campaigns aim to modify behaviour, considered to be undesirable in traffic, via communication. However, publicity campaigns often appear to have very few effects in practice. Possible causes are discussed. Assuming a good model for behavioural modification is necessary to improve effectiveness, a model developed by Kok is discussed.

Request publication

1 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 29852 [electronic version only] /83.2 /
Source

From: De Psycholoog, Vol. 21 (1986), No. 12 (december), p. 606-610

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.