Vervoerwijzekeuze en reisinformatie : de mental map als instrument om keuzegedrag van vervoerwijze te analyseren.

Author(s)
Beynen de Hoog, P. van
Year
Abstract

Mode choice and travel information : the mental map as an instrument in analyzing mode choice behaviour. In the present paper, the idea of the mental map in relation with the mode choice process and travel information is explored. Literature review shows the results in using travel information in realizing a shift in modal split are rather disappointing. By using the concept of the mental map we may be able to get more grip on the role of travel information in the mode choice process. By exploring this concept for transportation purposes we show there may be a strong relation between the images people have of certain transport types and the choice of mode. Travel information seems an important element in the formation of the mental map. By making the mental map operational it can serve as an important tool in using travel information in a more effective way concerning the establishing of a shift in modal split. (Author/publisher)

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Publication

Library number
20031588 d17 ST (In: ST 20031588 [electronic version only])
Source

In: No pay, no queue ? : oplossingen voor bereikbaarheidsproblemen in steden : 30ste Colloquium Vervoersplanologisch Speurwerk CVS : bundeling van bijdragen aan het colloquium gehouden te Antwerpen, 20 en 21 november 2003, deel 4, p. 1613-1628, 20 ref.

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