Understanding how the tourist “drive market” moves around the state is fundamental to the future planning and provision of tourism infrastructure across Queensland. The visitor flows model was formulated to gain this understanding of the drive market. The drive market brings $4.5 billion dollars (2005) of revenue to Queensland each year. Targeted infrastructure development to support growth in the tourism industry is facilitated through the use of a “visitor flows model” (the “model”). This model is the subject of this paper. This paper outlines the “first-steps” in the development of a visitor flows model for Queensland and also discusses its application and future development opportunities for the model. (a) For the covering entry of this conference, please see ITRD abstract no. E213716.
Abstract