Wat kan het OV met de keuzereiziger? : een betoog voor een nieuwe marketingstrategie.

Author(s)
Tertoolen, G. & Weggemans, T.
Year
Abstract

'Passenger transport for tomorrow' is a programme of the Dutch province of Noord-Brabant for the radical renewal of the public transport system. Part of the present activities is the development of a marketing strategy, which is focused on the critical consumer, who makes a choice out of many available transport alternatives. In this segment of the market there are chances for product innovation and a more intensive use of present modalities. In research and marketing more attention for different categories of travelers is needed to create a better insight into chances for innovation. (A) For the covering abstract of the conference see ITRD E206647.

Request publication

2 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 24273 (In: C 24223 [electronic version only]) /72 /10 / ITRD E206697
Source

In: Wie doet wat? : over de weerbarstige werkelijkheid van marktwerking en decentralisatie : 28ste Colloquium Vervoersplanologisch Speurwerk CVS : bundeling van bijdragen aan het colloquium gehouden te Amsterdam, 29 en 30 november 2001, deel 2, p. 909-926

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.