What makes people sacrifice their freedom for the good of their community?

Author(s)
Wiener, J.L.
Year
Abstract

Many marketing scholars argue that often the best way to solve a social problem (e.g. litter) is to enlist support for a collective sacrifice (e.g. a bottle bill). The author tests Wiener and Doescher's (1991) propositions that support can be gained by communicating that the person's group has power, nongroup members will sacrifice, and the problem will be solved. The author's research support the first two propositions.

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Publication

Library number
950190 ST [electronic version only]
Source

Journal of Public Policy & Marketing, Vol. 12 (1993), No. 2 (Fall), p. 244-251, 36 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.