Abstract
The paper summarizes the results of a survey of 11 historic British cities undertaken by Touche Ross in 1992, to identify the central issues in the introduction of road pricing to complement traditional traffic management methods. The results of the survey suggest that the single most important constraint is public acceptability. The authors conclude that public concern could be overcome, and road pricing made more effective as a tool of traffic management, if some of the revenues generated were applied to public transport, and if the introduction of road prices were preceded by a process of consultation and public education. (Author/publisher).