Win-Win strategies help solve transportation problems by increasing consumer choice and removing market distortions that encourage inefficient travel behaviour. Win-Win strategies are cost effective, technically feasible reforms based on market principles. Most require no new institutions or organisations. Although their individual impacts may appear modest, their combined benefits can be substantial. If fully implemented to the degree that they are economically justified Win-Win strategies could reduce motor vehicle impacts by 15-30%, or more if co-ordinated with other TDM policies. They are “no regrets” measures that are justified regardless of uncertainties about global warming or other environmental and social impacts. They could meet Kyoto emission reduction targets while increasing consumer benefits and economic development. They are essential for sustainable transportation. Win-Win strategies can help achieve a variety of goals including traffic congestion reduction, road and parking facility cost savings, road safety, economic development, consumer savings, environmental protection, community livability, and equity. These multiple benefits create opportunities for co-operation and co-ordination among a wide range of organisations and political interests. This paper discusses the Win-Win concept and describes more than a dozen Win-Win strategies. (A)
Abstract