Wipe Off 5 – a Victorian social marketing campaign.

Author(s)
Mulholland, E. Tierney, P. & Healy, D.
Year
Abstract

In August 2001, the Transport Accident Commission (TAC) embarked on a major public education campaign focussing on reducing low level speeding in Victoria. The Wipe Off 5 campaign forms part of a broader, longer term Victorian program to reduce speeds based on three linked strategies: reduction in the speed limit on local streets in built up areas throughout Victoria;provision of information using mass media to reinforce the proven benefits of reducing low level speeding; and more intensive police enforcement of speed limits to deter potential offenders – including more hours of camera operation, less visible cars and more camera locations, supported by higher penalties and reduced speed tolerances. This paper will outline the steps undertaken in developing and implementing the program and point to key indicators of success relating to Victoria’s speed reduction program. (a) For the covering entry of this conference, please see ITRD abstract no. E214057. Printed volume contains peer-reviewed papers. CD-ROM contains submitted papers.

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Publication

Library number
C 38028 (In: C 38022 CD-ROM) /83 /82 / ITRD E213943
Source

In: Australasian Road Safety Research Policing Education Conference 2005, Museum of New Zealand, Te Papa Tongarewa, Wellington, New Zealand, 14-16 November 2005, [Cd-rom] 8 p.

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