Women and motoring : a research study on behalf of The Society of Motoring Manufactures and Traders SMMT.

Author(s)
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Year
Abstract

The U.K. Society of Motoring Manufactures and Traders (SMMT) has released a report that explores women’s buying habits and their experience of buying a car through different life stages. According to the report, price, appearance, and brand are highest on a woman’s buying agenda while safety features and low carbon emissions are less important. (Author/publisher)

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Publication

Library number
C 39878 [electronic version only] /70 /90 /
Source

[London], The Society of Motoring Manufactures and Traders SMMT, 2007, 32 p.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.