How effective is public service advertising in preventing risky road user behaviour?


Public service advertising as a separate measure usually has little effect on road user behaviour and road safety. Public service advertising campaigns coupled with enforcement (fines and/or rewards) do have positive effects on road user behaviour. This does not imply that public service advertising on road safety may be dispensed with. For, it may lead to increased knowledge and a change in attitude, and it may broaden support for effective but unpopular measures (also see SWOV fact sheet Public service advertising).

Part of fact sheet

Risky road user behaviour, aggression and repeat offenders

Risky road user behaviour is behaviour that adversely affects road safety, such as driving under the influence of alcohol, drugs or… Meer

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