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Public communication on road safety includes all activities and products for a voluntary, lasting change in knowledge, attitude or behaviour. There is little evidence that stand-alone mass media communication is effective in changing behaviour or improving road safety. Research does show that campaigns can contribute to increasing support and knowledge of laws and regulations.
Wrong-way driving crashes are infrequent, but their outcome is often serious. Most wrong-way driving crashes occur when drivers inadvertently enter a motorway exit or when drivers turn around on a motorway.
Traffic congestion occurs when traffic demand exceeds road capacity, or when an incident such as a traffic crash, a vehicle breakdown occurs or temporary roadworks take place, all of which temporarily reduce capacity and restrict traffic flow. Congestion crashes mainly occur at the tail end of a traffic jam. There, the speed of the traffic flow decreases sharply, which coincides with frequent and…

If the average speed on a road increases, crash risk also increases, as does the risk of a serious outcome. This is true in general terms, but more so when motorised vehicles crash with unprotected road users, such as pedestrians, cyclists and (light) moped riders. Furthermore, speed differences between vehicles at any one time or place are related to a higher crash risk.

Risky road user behaviour is behaviour that adversely affects road safety, such as driving under the influence of alcohol, drugs or medicines, speeding, inappropriate speed, distracted or fatigued driving, red light negation, and failure to use or misuse means of protection (motorcycle or moped helmet, seatbelt).

The mobile phone is symbolic of ‘distraction in traffic’. But apart from mobile phone calls, texting, or listening to music, many drivers, cyclists and pedestrians are occupied with all sorts of other activities that may distract them. Examples are: operating the navigation system, eating, drinking, talking to passengers or daydreaming.

Driving under the influence of drugs or impairing medicines reduces fitness to drive[i] and increases crash risk. Drugs have a numbing, stimulating or mind-altering effect on the brain, or a combination of these effects, which impair traffic task performance.

In the Netherlands, a sustainable road safety approach, in which measures in the fields of Engineering, Education and Enforcement (3Es) are complementary, has been used for decades. Enforcement reduces high-risk road user behaviour and is therefore an important component of this safe system approach.

Driver fatigue is estimated to be a (contributing) factor in 15 to 20% of crashes, but estimates in individual studies vary widely. Drivers who are tired are less attentive and react less quickly and less adequately than drivers who are not tired. They also get irritated and frustrated more easily.

In the Netherlands, licence acquisition courses for category B (passenger cars) are concluded by a theoretical and a practical test. Driving lessons are not obligatory, but without them passing the practical test is virtually impossible. For practical reasons, the effectiveness of drivings tests and driver training is hard to assess in a scientific way.