Answer
There are different types of public communication for which, depending on the target group, the most appropriate medium is chosen (see Table 1). In general, local public communication with personal communication and communication aimed at a clearly defined target group is more effective than mass media campaigns [13] [14].
![Table](/sites/default/files/styles/tekst_afbeelding/public/2023-07/FS_Public_communication_Table1.png?itok=ACtAdEQX)
Table 1. Different types of public communication and their effectiveness.