SWOV researchers Vlakveld and Goldenbeld coauthored the article 'Road signs depicting childrens's book illustrations temporarily reduce speed on urban roads' in the journal Transportation Research Part F: Psychology and Behaviour.
Speeding on urban roads is a major road safety problem. Police enforcement and speed humps are effective measures to prevent drivers from speeding. However, these measures may also elicit none compliance because of their restrictive nature. Therefore, non-compulsive measures that nudge drivers to adopt low speeds are also required. One such a nudge was evaluated: road signs displaying children’s book illustrations.
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