The 5 Ps outlined in this paper are intended to supplement sound land use planning and design with dynamic, on-going travel behaviour change strategies. The 5 Ps for improved land development processes are promotion, parking, pricing, policies and program management. Integrating the 5 Ps into the land development process requires a greater role for travel behaviour change programs and practitioners in the development design, review, and approval process. A primary intent of this paper is to suggest that the 5 Ps offer avenues for win-win relationships between travel behaviour change programs, land developers, property managers, and related parties. In most cases, strategies which reduce trip generation rates for new developments translate into cost savings for land developers, enhanced community support, and smoother, more predictable project approval processes. (a) For the covering entry of this conference, please see ITRD abstract no. E214666.
Samenvatting