Achieving effective road safety initiatives : a new application of the stage of change model. Paper presented at the Institute of Heath and Biomedical Innovation Conference, Brisbane, Australia, 7-8 November 2007.

Interviews were conducted with managers and employees from two organizations to explore the utility of the stages of change model as a framework for explaining perceived effectiveness of work-related road safety initiatives. Perceptions pertaining to initiative effectiveness were found to vary in relation to the stage of change. This paper suggests how practitioners can apply the stages of change framework to tailor safety initiatives to most effectively meet client needs and improve work-related road safety. (Author/publisher)