ADAS : from owner to user : insights in the conditions for a breakthrough of Advanced Driver Assistance Systems.

[Harms, I.M. & Dekker, G.]

These days commercials for new cars boast various Advanced Driver Assistance Systems (ADAS). This suggests that these systems are becoming increasingly mainstream. But is this really the case? Do people actually know with which ADAS their car is equipped? And if they do, do people actually use these ADAS? Thus far, most research on the use of ADAS has been conducted with questionnaires in which participants were asked whether their car has been equipped with ADAS, and if so, whether they use these systems. The pitfall of this research approach is that it presumes that drivers are actually aware with which ADAS their car is equipped. To get a full understanding of whether drivers use the ADAS with which their car is equipped, it is essential to combine the results of aforementioned questionnaires with the vehicle specifications of participants’ cars. Secondly, it is important to understand what kind of functionality drivers expect from the various types of ADAS. The current research aimed at shedding more light on the chain from ADAS owner to ADAS user and to bring a user’s perspective to the various brand names that are given to similar ADAS functionalities. Insights in the full chain from ADAS owner to ADAS user are crucial for understanding the conditions for a breakthrough of ADAS usage. This is important as ADAS have the potential to increase traffic safety1,2. This study combined an online survey under 1,355 business drivers with the vehicle specifications of their cars. The results represent business oriented mobility in the Netherlands. (Author/publisher)

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20190025 ST [electronic version only]

[Utrecht], Connecting Mobility, 2017, 28 p., 7 ref.

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