Aesthetic preference and perceived safety in highway design treatments: a pilot survey. Paper presented at the 53rd Annual Meeting of the Highway Research Board HRB, Washington, D.C., January 1974.

A study about alternative geometric treatments for a variety of common roadway design features was conducted to gauge the aesthetic preferences and perceived safety of a sample of the general public. The survey revealed marked references for attractiveness and perceived safety for certain treatments recommended by aesthetic design critics, especially for horizontal and vertical alignment.