This paper will discuss the role of the Federal Office of Road Safety (FORS) in countering drink and drug driving in Australia, through its activities in research and public education, contributions to governmental policy planning, and relationships with a range of organisations. Examples of FORS' recent research and public education activities relating to drink driving, will be described. This will include the "Rethink Your Third Drink" and "Smart Card" campaigns, which relate to how much drivers may drink and still remain within the legal blood alcohol limits, as well as the "Light Right" advertisement, which encourages the substitution of low alcohol beer. The research performed by FORS and other key players that instigated the campaigns will be outlined, as well as the results of evaluations/monitoring activities. (A)
Samenvatting