The publicity campaign held by the Dutch Organization for Traffic Safety (Veilig Verkeer Nederland) in 1988-89 is evaluated. The evaluation of this campaign on drinking and driving consists of the analysis of the results of a questionnaire. The questionnaire is the same as that used in the previous measurements. It is sent to the target group, the young male driver aged 18-25 year. The central part of the evaluation research is the analysis of the so-called Fishbein and Azjen model of reasoned action. The results of the research show significant improvement in reported behaviour with the pre-campaign measurement. These improvements have also been found in the observed bahaviour. No significant differences have been found in the attitude, intention and normative beliefs, the elements of the Fishbein and Azjen model.
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