By acting simultaneously on demand and supply, the Agence metropolitaine de transport of Montreal (AMT) is creating the conditions for success in triggering a change in the behaviour of users of transportation services in order to make them loyal to public transit. On one hand, our challenge is to make the supply of services efficient, effective and attractive by means of transportation projects. On the other, our challenge is also to facilitate access to these services and promote them through transportation demand management (TDM). Since the year 2000, the AMT's TDM actions have focused on three areas: intermodality, ensuring improved access to the regional public transit system; public transit loyalty programs that make it easier to buy monthly transit passes; the allego approach, which facilitates the use of sustainable transportation to get to work or school. allego is the common signature uniting all of the AMT's TDM measures. The goal is to make TDM actions more coherent. In addition, we will be able to use this common signature as a marketing tool to promote these services. For the covering abstract of the conference see ITRD number E216597.
Samenvatting