This paper analyses examples of road signage and billboard advertising along the Ml Motorway between the Gold Coast and Brisbane from a pragmatic visual communication perspective. Such a perspective requires that two studies be conducted simultaneously. One study examines how people use designs while the other examines how features of designs meet people¦s needs. For this research, the first study consisted of a literature review at determining how people use road signage and advertising. The second part of the research involved comparing all types of signs along the Ml to best practice in the visual design of roadway information. Results indicate that research could be conducted on a few types of sign designs. For road signage, it would be useful to study the effectiveness of educational messages placed on variable message signs and whether Ml drivers would find it helpful to have graphics on these signs. It would also be useful to study the use of more mixed-case text and the Clearview font on signs, and the effectiveness of tourist signs. Further, it may be useful to develop a more detailed taxonomy of driver types on which to test signs. (Author/publisher)
Samenvatting