One of the most important causes of traffic danger is speeding. However, it appears that driving too fast in the traffic is a phenomenon, which is very difficult to influence. The author states that there is a need for a preventive approach and that this is why the concept of sustainable safety was introduced in The Netherlands. A concept, which is comparable with the Swedish "Vision Zero" approach. The concept is briefly presented. A part consists of government subsidies to local authorities if they can present overall accident countermeasure programs. The process of making submissions by the local municipalities could be stimulated by allowing residents to actively participate by applying at their local councils for more 30-km zones in their neighbourhood. An important part of this is that councils develop the plans in dialogue with residents. This also helps raise the public's acceptance of speed controlling measures. It is precisely these two aspects of public participation (mobilisation and activation, as well as the creation of a basis of support and acceptance) which have enabled The Dutch Traffic Safety Association - 3VO to develop concrete plans. These plans are twofold. On the one hand the public campaign "30 maakt je buurt weer prettig" ("30 km zones in front of your own home") and on the other hand, a methodology for interactive policy forming. The presentation in this paper details features of the campaign.
Samenvatting