The art of being there : the central role of networking in the marketing of traffic safety programmes in The Netherlands.

Auteur(s)
Bolsius, R.G.
Jaar
Samenvatting

The author discusses the use of networking to redefine the roles, tasks and authority of the various parties involved in traffic safety policy. The concept of networking is outlined and its relevance to traffic safety is discussed. Examples of the use of networking are described. These include the improvement of traffic education at primary level in North Holland and the use of driving schools to influence the behaviour of young drivers. Strategies, target groups and products and services are considered.

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Publicatie

Bibliotheeknummer
C 8940 (In: C 8934) /83 / IRRD 889233
Uitgave

In: Marketing traffic safety : proceedings of the VIth world congres of the International Road Safety Organisation PRI, in co-operation with the South African Department of Transport, Cape Town, South Africa, 3-6 October 1994, p. 131-138

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Deze publicatie behoort tot de overige publicaties die we naast de SWOV-publicaties in onze collectie hebben.