The report summarizes the activities and effectiveness of the Public Information and Education (P.I. and E.) countermeasures which were conducted as part of the Alcohol Safety Action Projects (ASAP). Evidence presented indicates ASAP P.I. and E. countermeasure had impact upon public attitudes, knowledge and, to some extent, behaviour associated with drinking driving problems. Early evaluations of P.I. and E. activities (1971-1974) showed that is campaigns specifically addressed a particular issue they were more likely to produce change on that issue. The ASAP telephone surveys conducted in 1975 and 1976 showed that public awareness of the drunk driving has reached a high stable level, and public knowledge about alcohol increased significantly. People's ability to recognize drunk driving situations, their belief in personal responsibility for preventing drunk driving, and their discussion of the problem were all positively influenced by exposure to advertising. Intervention behaviour appeared less easily influenced by advertising. Finally, special evaluations of local P.I. and E. activities also yielded favourable results.
Samenvatting